"Ten Killer Copywriting Mistakes That Suck Money Out Of Your Sites!"

(C) Copyright Ewen Chia, http://www.EzineArticle.com

Are you sick, tired and downright angry at the lousy profits you’re making online from your websites?Listen, if you’re in need of quick and easy ways to blast your sales sky high, then this may be the most important article you'll ever read…Fact is, the absence of powerful cash-churning copy is the single most critical attribute to poor sales. It is the master culprit that is leaking profits from your sites faster than an uncontrollable dam bursting at the seams……meaning, you need to fix these leaks immediately!I’ve narrowed down 10 common copywriting mistakes to avoid like the plague, mistakes sucking money out of your websites right now. So my advise is to fix them before they fix you…

Mistake #1: Not Talking To Your MarketCustomers want to know one thing - what they can get from buying and using your products. The “what’s in it for me?” mentality rules.In all seriousness, they don’t give a hoot about you nor your products, only the benefits they will receive. So use more ‘you’ to address your prospects directly in your copy while reducing ‘I’ words…you’re selling to your market, not to yourself here.Similarly, research your target market to understand it’s buying psychology, what you want to find are the hot buttons that make them pull out their credit cards fast.

Mistake #2: Not Grabbing Immediate AttentionI still see direct response websites without an obvious opening headline that hits home fast. Big big mistake. You’ve just a few crucial seconds to grab attention and interest in what you offer, so make use of this opportunity to qualify and capture your prospects immediately.State your ultimate benefits in the headline upfront, and make it short, sweet and direct. Ted Nicholas once said that a headline should contain only 17 words or less before it becomes ineffective.

Mistake #3: Missing Sub-HeadlinesUse sub-headlines liberally, it’s a very powerful method for adding more fire into your sales copy. At the same time, it breaks down long sales letters for easier reading and strengthens benefits.Sub-headlines can be applied after every 3-4 paragraphs as a tool to reinforce major points and to summarize your ideas.

Mistake #4: Draggy Sentence And Paragraph FormatsIt’s advisable to write in shorter sentences and to divide copy into many different paragraphs.As a guideline a paragraph should have only 4-5 sentences focusing on one central point. This enhances absorption rate and similarly enables easier reading and understanding.

Mistake #5: Not Having Enough TestimonialsTestimonials are proven selling tools so have more of them in support of your products. Psychologically people will be influenced positively if others, especially recognized experts in your market, endorse your products openly. This is known commonly as the "Law Of Association".The trick is to use testimonials as another vehicle to support your major benefits. To do that testimonials should be descriptive, detailed and facts-oriented.

Mistake #6: Not Firing Your BulletsDo use lots of bullets in your copy, and then use some more. Bullets are excellent sales converters which can often decide if you make or break the sale. People read bullets like crazy, so list down your most powerful and detailed benefit statements in them for maximum impact to your bottomline.

Mistake #7: Using Negative WordsReduce usage of words with negative emotions as much as possible. Turn negative adjectives into positive experiences. For example don’t say 'complicated' and 'wrong', say 'easy' and 'sure-fire'.While Gary Halbert mentioned how certain negative adjectives in your headline can produce great results, the focus should be only in using them to create outrageous or shocking statements to incite interest, curiosity, anger or fear.An example would be something like :"Do You Make These *Fatal Mistakes* In Your Marketing?"

Mistake #8: Lack Of Irresistible OffersAn irresistible offer can contribute at least 25% to the success of your sales copy, and it’s the one thing you may be presently ignoring.For example, create killer offers by piling up the bonuses. Increase the total perceive value of your package by adding audio recordings, video trainings or transcripts. Another technique to try is to position bonuses such that they appear more valuable than the actual product. This is because many times customers will end up buying for the bonuses alone.

Mistake #9: Not Asking For The Order!This is so serious it’s not even funny anymore. I’ve seen sites with confusing order instructions after getting everything else right…this is outright criminal and certain profits down the drain.You don’t want to anger or frustrate your customers into leaving your site just when the money’s on the table.State the price clearly and INSTRUCT customers to ‘click here to order now’. Have plenty of order instructions throughout your copy, and make them obvious for goodness sake. You need to tell your customers what to do next, you need to state definite and clear calls to the action you want.

Mistake #10: Forgetting To P.S.Have at least two P.S. (post scripts) as they’re often the next most read part of your sales copy after the headline. You wouldn’t want to lose any chance of capturing potential sales here.As a guide, you can use P.S. (1) as a repetition and reinforcement of your headline, and P.S. (2) as a total summary of the package and time-sensitive extra bonuses if any. Just remember to use them.That’s it, what you do now is scan through your web copy and check if you’re making any of these 10 profit-losing mistakes right now.Make changes where you can and I guarantee your response rates will shoot through the roof.About the author:Ewen Chia is co-creator of “Underground Sales Letters”which contains rare and hidden million dollar sales copyyou can swipe without lifting a finger!Grab the world’s greatest swipe file athttp://www.UndergroundSalesLetters.com

"Is Your Dog Selling eBooks Too?"

(C) Copyright Ewen Chia, http://www.EzineArticle.com
Just the other day, I stumbled across a website selling ebooks about pet food - it was set up by Spike, a Bull Dog...
Just kidding...but it does seem that everyone is jumping, or had jumped on the 'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable, if done right. Selling quality info-products is somewhat the perfect hands-free business, as everything from order to delivery to follow up can be automated on the internet. Imagine making money on autopilot while you're on holiday.
But how do you survive and ensure you make a decent profit from your ebook business? Saying that the competition is HUGE is an understatement, even Spike's doing it!
Here is the "DEP formula" you can implement immediately to make more profits, and win the ebook war:

1. (D)ifferentiate
If you're selling your own ebooks which you authored, you have the best differentiation as there're no direct competition. But if you're reselling others' ebooks, you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowdedmarketplace. Some ways to do so include :
Unique website
Create your own website to resell and presell instead of using the common template, this is like a breath of fresh air for your potential customers. This technique can also be used in other areas beside ebook marketing. For example, create a special mini-site to promote your favourite affiliate programs while providing good content.
This differentiates you from the common pack. I do this successfully at http://www.InstantMarketingSecrets.com/nichelist.htm
Bonuses
Give extra incentives above the normal package to entice prospects away from competitors. Incentives can be in many forms, for example, extra gifts, customer support, free memberships, extended guarantee period, etc. Please however ensure that the incentives you give will not flout any copyright guidelines.
I've used this concept many times to outsell and out-compete other major affiliates. Here's a f'ree report showing how it can be very effective: http://www.StuffYourInboxWithCash.com/numberone.pdf

2. (E)ducate
People hate to be sold to, this is a universal fact. The assumption is that people are afraid of committing or making the wrong decision.
But when you educate them instead, they will be influenced into making the decision You want -BY THEMSELVES. They then KNOW WHY they need the product in question.
Truth is, this method of "preselling" is very successful, and has the added benefit of building trust and credibility. As mentioned, providing good content, ecourses and advice are good examples of this principle. The approach is to weave in your offers 'discreetly', much like charming your prospects while SOFTSELLING your products to them.

3. (P)opulate
Populate Your website or product virally. Who says youcan't create your own affiliate program out of other people's products? There are many affiliate programs on the web that are set up by resellers. They took the initiative of recruiting affiliates to help them sell other people's products, think about that. It's sort of your personal '2-tier' program.
How do you do this? 3 steps is all it take:
Set up your own website of reseller products
Sign up with http://www.clickbank.com/, they provide an automated built-in affiliate program solution.
Recruit affiliates
When they sell, ClickBank will pay them the amount of commission as decided by you.
Apply the above "DEP Formula" to your ebook business and I guarantee your profits will improve! In fact, as I pointed out earlier, this formula will work for just about any products, not only ebooks.
Got to go then, it's time to feed Spike.
About The Author:Discover Ewen Chia’s Secret Affiliate WeaponTo Force Avalanches Of Instant Cash Into YourBank Account Fast…Even If You Don't HaveA List, Website Or Product! Click Here Now:>>> http://www.SecretAffiliateWeapon.com

“Top 10 Tips For Generating Big Traffic To Your Blog Today”

(C) Copyright Ewen Chia, http://www.EzineArticle.com Let’s face it, blogs (or weblogs) are getting incrediblypopular amongst people with an internet connection due tothe ease and practicality of setting one up.Despite this however, there is no value in having a blog if no one is visiting and reading it!Therefore, it is important to know exactly how to drivetraffic to your blog if you desire to increase yourreadership or monetize it.To do that, here are 10 quick tips to generating moretraffic to your blogs:Tip 1: Reciprocal LinkingOne of the most proven ways to gain targeted traffic is to exchange links with other bloggers or site owners. This is a task which requires a little work – by sending an email request for a link exchange with a few follow ups but the results are worth it.Another linking method is to simply write a testimonial for a product you have purchased. If your testimonial is good, product owners will usually publish it on their sales page with your blog URL included.If you want to skip the traditional way of exchanging links and go for the easier way, you can automate the process with various software and services found on the net. Just do a search at Google.com and you will have a list of these.Tip 2: Blog Commentaries Do you know that your comments also have high potential in generating targeted traffic to your blog and is an effective linking strategy? All you have to do is find a blog related to your niche and post your comments. At the end of your comments you can include a link back to your blog, this way people who are interested will be able to visit your blog as well. However you should never misuse this to spam other blogs.Tip 3: Blog DirectoriesBlog directories are similar to search engines just that they cater only to searches for blogs. It is advisable to submit your blog to the major directories, some of which include feedster.com, technorati.com and blogstreet.com. Similarly, there are many blog services like pingomatic.com which you can use to ping your blog. Pinging your blog notifies the service that you have updated your blog. These services will then publish your new posts and you get traffic from interested readers and search engines. Tip 4: Writing Articles This is one of the best ways of pulling targeted, steady and long-term traffic to your blog. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your blog. In order to generate traffic by writing articles, you need to include your resource box at the end of every article you have written. The resource box is where you promote and introduce your website or blog.To truly maximize your results, you need a system to create, submit and leverage off your articles easily. One of the best available is seen at http://EzineArticle.com/aa.htm Tip 5: Writing Press Releases Press release is a very effective way of generating instant traffic to your blog. Although press releases only pull in short-term traffic, they can work very well if you continuously write and submit press releases regularly while monetizing the traffic received. PRWeb.com is one of the oldest and most trusted sources for news distribution on the web. Or you can use an automated press release service like http://www.SubmitYourPressRelease.com to do the work for you quickly. Tip 6: Start A Blog Mailing ListThe phrase “the money is in the list” is true in all businesses. If you want to succeed online, you must start building your own list of targeted subscribers. You can send your subscribers to your blog anytime you have new posts. By the same token, you can also get your blog readers to subscribe to a ‘blog update’ list which can be used to notify them when you have updated your blog. REPEAT traffic through returning visitors is a key traffic strategy and you cancontrol that with this method.Tip 7: Publishing Your Own Ezine You can also provide your subscribers with useful information in several series with an autoresponder. An ezine is often called an online magazine. By publishing your own ezine, you are able to attract readership to your blog when you advertise it in your ezine.Tip 8: Pay For TrafficIf you have a good monetization strategy for your blog through affiliate programs, Google Adsense and a mailing list, you should consider using paid advertising to drive traffic to your blog.Recommended options include pay-per-click advertising, ezine advertising and huge banner exposures.Tip 9: Giving Out Free ReportsGive out free viral reports to promote your blog. Providing useful information in your free reports can trigger readers’ interest to know more about you and your websites. More information on this tactic can be found at http://www.MiniEbook.com.Tip 10: Niche Discussion Boards Discussions boards or forums can deliver targeted traffic to your blog. If you have a blog about gardening, try searching for a related niche forum with huge traffic to participate in.Most forums will usually allow you to include a signature file where you can write a few sentences of words. You can invite people to visit your blog through the signature file by posting more regularly.In conclusion, realize that getting traffic to your blog should not be viewed as a one time effort. Commit and focus on a long-term strategy in order to succeed. It is all about gaining the momentum. Once you get a decent amount of traffic to your blog, you will attract more visitors to it everyday as you work on it. As time goes by, you will have an amazing amount of traffic to your blog which you never thought was possible!About The Author:Discover Ewen Chia’s Secret Affiliate Weapon To ForceAvalanches Of Instant Cash Into Your Bank Account Fast…Even If You Don't Have A List, Website Or Product! Click Here Now: http://www.SecretAffiliateWeapon.com