The Apple Coporation first released the iPod on October 23, 2001. The idea was first brought to the attention of Apple by Tony Fadell. Before this Tony Fadell had shopped the idea to Phillips and RealNetworks . Luckily for Apple they hired him as an independent contractor, and the iPod project began. To begin with the one serious flaw with the iPod, was the price. The machine cost $400 in the US, and many consumers simply couldnt afford this price. Also the lack of PC support wasn't a strong point to begin with. Steve Jobs soon noticed this error and PC support was promisted soon after the launch. The iPod was launched only one month later in Europe. This contributed to Apple selling a massive 125,000 new iPods in 2001. Over the years many software updates have been released to fix several bug fixes from the generation 1 iPod's. One area Apple ran into problems with was Apple Corps, the holders of the Beatles copyrights. They sued Apple for infringement on previous agreements for the iTunes Music Store. Basically Apple Computers were only allowed to use the Apple name in products unrelated to music, the lawsuit was eventually settled out of court. By June of 2003, Apple had shipped one million iPod's worldwide. The iPod has since become the biggest selling portable hard disk player, and has sold around twenty million units from 2001-2005. A big contribution to this has been the maketing of the iPod, with some of the best ads seen in years. All the ads featuring the coolest tunes playing in the background.
The silhouette ads were hugely popular.
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